Adira is a monthly Hindi magazine for women and today Adira has more than 25 lakh readers in India and abroad. Adira is not just a magazine; it has become the favourite friend of women of every class. Women created a lot of buzz in Adira’s very successful event Sawan Raunak Mela. 25 women were honoured in the Hunar Queen Award organized by Adira, who are today running their business as successful entrepreneurs. In the Navratri event, more than 200 women along with Adira created a buzz of Garba Dandiya Aarti. More than 15 thousand women have become members of Adira Club from all over India. Every month Adira knocks on the door with her excellent articles and language style, bringing entertainment and important information for every woman. Adira is welcomed in every home with a lot of love and respect. And the Adira family is constantly becoming even bigger with its new members.
Mission Statement
To honor, uplift, and empower women by showcasing their remarkable contributions across all fields of society. Adira is a movement to celebrate the strength and greatness within every woman and inspire the world to recognize that ‘Pink Is Powerful.’ We aim to foster a culture where women are celebrated as leaders, achievers, and changemakers, while preserving and promoting the respect and dignity women have enjoyed in Indian tradition and culture for centuries.
Key Points of Our Mission
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Celebrating Women’s Contributions
- Highlighting and honoring the achievements of women across diverse fields, such as business, literature, science, sports, public service, arts, and leadership.
- Promoting awareness about women’s impact in shaping society, the country, and the world.
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Empowering the Adira Spirit
- Encouraging every woman to recognize and unleash her inner strength and potential.
- Inspiring confidence, self-worth, and resilience in women to conquer challenges and succeed in every domain.
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Advocating Equality and Respect
- Reinforcing the belief that where women are respected, there is prosperity and harmony, as emphasized in Indian culture and texts like Manusmriti.
- Promoting a global mindset where women are valued as equals and as essential pillars of societal growth.
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Championing Inclusivity
- Acknowledging the power and contribution of women in every field, from grassroots levels to global platforms.
- Creating a space where women from all walks of life are supported, celebrated, and given opportunities to thrive.
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Inspiring Generations
- Initiating programs and campaigns to inspire the next generation of women to dream big and break barriers.
- Honoring the legacy of trailblazing women while paving the way for future leaders.
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Unifying the Community
- Building a community that stands in solidarity with women, sharing their stories, struggles, and successes.
- Advocating for societal changes that empower women and bridge gender disparities.
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‘Pink Is Powerful’ Movement
- Changing societal perceptions by redefining pink as a symbol of strength, greatness, and empowerment.
- Spreading the message that there is an ‘Adira’ in every individual, and together we can create a more equitable world.
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Reviving Cultural Respect
- Drawing inspiration from Indian traditions that honor women and integrating these values into modern society.
- Promoting cultural pride and awareness about the special place women have held in Indian history.
Despite the respect given to women, they are divided into two parts, on one side are completely suppressed, uneducated and backward women and on the other side are women who are progressing on the path of progress. In many cases, women are ahead of men and touching new heights.
Adira is a platform where women are honoured for their wonderful and inspiring work. Women’s awareness has given a new identity to women empowerment in society today. Women are playing an important role in every field. The work of all such women is presented to everyone in the country and the world through the platform of Adira, so that all other women can move forward and fight and win the struggles of life.
